Websites and advertising online

Websites and advertising online
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*A programme of eight webinars, every Wednesday during 2nd June to 28th July 9.30 – 10.30am* (except for 16th June)

  • Are you looking to work smarter?
  • Not sure which is the best technology for you?
  • Do you want to get better at tech?
  1. Digital strategy for 2021
  2. Take control of your digital data
  3. Business strategy for success
  4. Marketing strategy in a digital world
  5. Social media strategy in a digital world
  6. Using LinkedIn to build your online digital brand
  7. Using Twitter to build your online digital brand
  8. Websites and advertising online

Who’s it for?

Shropshire and Telford & Wrekin business owners and managers, Entrepreneurs, SMEs both Business2Business, Business2Consumer, not for profits and charities.

1. Digital strategy for 2021 – 2nd June @ 9.30

In this 60 minutes webinar we will cover:

o Creating a digital strategy

o Your future technology roadmap

o Digital Tools

o Outsourcing

o Automation

Plus time for networking at the end!

2. Take control of your digital data – 9th June @ 9.30 (longer session)

In this 90 minute webinar we will cover:

o What data do you have

o Analysing your data

o Excel versus Power BI

o Creating reporting dashboards

Guest speakers:

  • Alex Whittles from Purple Frog Systems Ltd on Data Analytics and Power BI
  • Dr Samiya Khan from the SOLVD Project – Robotic Process Automation

Plus time for networking at the end!

3. Business strategy for success – 23rd June @ 9.30

In this 60 minutes webinar we will cover:

o Your vision and values

o Vision and mission statements

o Strategy formulation – programmes, projects, policies

o Leadership and management in relation to strategy

o Building a strategic team – Innovative thinking

o Strategic tools and techniques

Plus time for networking at the end!

4. Marketing strategy in a digital world – 30th June @ 9.30

In this 60 minutes webinar we will cover:

o Market research and how to do a SWOT Analysis

o Identifying your USP

o How to identify your Ideal Client

o Creating your marketing strategy

o Vision and mission statements

o Marketing Tools and Apps to help you

Plus time for networking at the end!

5. Social media strategy in a digital world – 7th July @ 9.30

In this 60 minutes webinar we will cover:

o Which social media channels should you be on?

o How to create your Social Media Strategy

o How to create your Social Media Calendar

o Overview of Tools to help you

o How to create good images and videos

Plus time for networking at the end!

6. Using LinkedIn to build your online digital brand – 14th July @ 9.30

In this 60 minutes webinar we will cover:

o Creating your LinkedIn personal profile

o Using keywords for your key skills or services

o Company pages

o Interacting in LinkedIn groups

o LinkedIn Advertising

o LinkedIn Tools

Plus time for networking at the end!

7. Using Twitter to build your online digital brand – 21st July @ 9.30

In this 60 minutes webinar we will cover:

o Creating your Twitter profile

o Using hashtags

o Company accounts

o Interacting online

o Twitter Advertising

o Twitter Resources

Plus time for networking at the end!

8. Websites and advertising online – 28th July @ 9.30

In this 60 minutes webinar we will cover:

o Engaging a web designer/developer

o Creating a website requirements document

o Which platform is best for you

o Search Engine Optimisation (SEO), Keywords, Hits, Google Analytics, Backups

o Website Tools to help you

Plus time for networking at the end!

About Hollie Whittles:

Hollie Whittles is an award winning TEDx speaker and Director of two digital companies. Her passion is to EDUCATE, ENTERTAIN and ENGAGE. Spending more than 5000 hours speaking to audiences across the UK, she has helped hundreds of business owners to grow their businesses. Hollie is in constant demand.

Her charismatic and knowledgeable approach empowers people to get the results they want through adoption of the right technology, strategic planning and digital marketing.

In 2021, Hollie was nominated as one of the top 40 Women in Tech and in 2020 won the Woman Who awards for business networking. She was presented with a certificate from the British Computer Society for her work in the UK digital industry in 2018. In 2014, Hollie was voted one of the Top 50 Women in Tech by PCR Online and was Woman of the Year finalist.

Hollie is also the Regional Chair of the West Midlands for the Federation of Small Businesses and sits on the UK Executive Council for CompTIA’s business technology board.

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phone

Herefordshire

01432 383343

Shropshire

01743 250526

Telford & Wrekin

01952 567589

or email us direct

[email protected]