WEBINAR Bitesize Digital Academy
To register for this series of workshops, please click here.
Learning and the professional self-development of digital skills can be a minefield full of acronyms, jargon and constant change in techniques. This series of interactive, digital skills workshops aims to cover the absolute ‘essential’ fundamentals of digital marketing from, research, site structure, search, social, advertising, content marketing to analytics, security, compliance and more!This series of 10-FREE digital workshops, will be an opportunity for Shropshire business owners to learn how to maximise the use of digital technologies, data and communications within their organisation.
- Delegates will gain and leave with current understandings on how to!Implement techniques to benefit from being online…
- Refine and analyse target consumer, markets and competitors…
- Develop relevant and engaging marketing content…
- Align digital channels to achieve business objectives…
- Protect your online business and comply with regulations!
Topics for interactive conversations covered (not limited to):
- The ‘Internet of Things’ and online opportunity.
- Search Engine Optimisation.
- Search Engine Marketing.
- Social Media Marketing.
- Display Marketing.
- Content Marketing.
- Email Marketing.
- User Experience
- Online Data Analytics.
- Cyber Security.
Affirm how you much you already know, learn and grasp some stuff you never properly understood before and no doubt, identify some areas you’ll want to go into more deeply in the future. The aim is to stimulate, inform, inspire and empower; delegates will finish the sessions enthused with essential current digital planning techniques and their heads buzzing with new terminology, ideas and strategies…
Businesses are encouraged to attend the full programme of ten workshops, facilitated by digital marketing expert, Lucas Karemo, trainer and business coach of the Google Digital Garage, this is a professional self-development digital skills learning opportunity not to be missed.
DIGITAL MARKETING PLANNING Webinar: 1pm – 2.15pm Monday 13th July
This module starts the series of Bitesize Digital Academy and introduces the core principles, the channels and purpose of digital marketing. It will enable you to develop clear and actionable research, business objectives and goals for a digital marketing plan, developing strategy to gain an audience and utilise industry insight.
CYBER SECURITY FOR BUSINESS Webinar: 1pm – 2.15pm Monday 20th July
The second module in the series of Bitesize Digital Academy introduces the need to recognise online security threats, how to keep your data safe and dealing with cyber security problems.
SOCIAL MEDIA COMPLIANCE Webinar: 1pm – 2.15pm Monday 27th July
Followed by the third module in the series of Bitesize Digital Academy that address’ the key pro’s, con’s and benefits of social media for business. The rules are a complicated mix of industry regulations, UK Advertising, Government, European and global laws. Learn best practice on the rules when using social media to engage with the public.
SOCIAL MEDIA PLANNING Webinar: 1pm – 2.15pm Monday 3rd August
The fourth module in the Bitesize Digital Academy series that introduces the key platforms for social media planning and demonstrates how to set up a social media plan to meet your business objectives and goals.
*SOCIAL MEDIA CONTENT Webinar: 1pm – 2.15pm Monday 10th August
Followed by the fifth module in the Bitesize Digital Academy will enable you to develop the knowledge and skills needed to plan and execute a social media content marketing strategy in a persona-oriented and data-driven way informed by business objectives, aligned with the buyer journey and overall marketing strategy.
CREATE & DEVELOP A CMS WEBSITE Webinar: 1pm – 2.15pm Monday 17th August
Followed by the sixth module in the Bitesize Digital Academy exploring how to build and publish a well-designed, high-performing and optimised website that is aligned to your business goals. You will use the key components of web design to design, create and publish an effective website and choose the most suitable hosting option based on budget and business goals.
GET FOUND IN GOOGLE SEARCH Webinar: 1pm – 2.15pm Monday 24th August
The seventh module in the Bitesize Digital Academy series introducing holistic organic SEO marketing techniques and tools to capture local audiences and improve how your business is found, indexed and ranked on Google.
GOOGLE ANALYTICS & GOAL SETTING Webinar: 1pm – 2.15pm Monday 7th September
Followed by the eight module in the Bitesize Digital Academy, an introduction to evidenced based marketing. Cover the relevance of website and social media analytics, how to develop actionable step processes, understand, use and implement data-driven research to gain insights to help make better online marketing business decisions.
WEBSITE & SOCIAL MEDIA ANALYTICS Webinar: 1pm – 2.15pm Monday 14th September
The ninth and penultimate module in the Bitesize Digital Academy an introduction to evidenced based marketing. Cover the relevance of website and social media analytics, how to develop actionable step processes, understand, use and implement data-driven research to gain insights to help make better online marketing business decisions.
DIGITAL ADVERTISING TECHNIQUES and CERTIFICATE PRESENTATION Webinar: 1pm – 2.15pm Monday 21st September
The tenth and final module in the Bitesize Digital Academy series, introduces the core channels of search, display and social media organic and paid advertising. Formerly known as AdWords, Google Ads has now evolved into a complex feature-rich platform. Whilst it can offer huge opportunities, it can also be difficult to understand and navigate. As a result, a large percentage of campaigns are run at a loss, due to poor setup and management. Social media platforms have created many new forms of advertising; from Facebook, LinkedIn, Twitter, Instagram, YouTube, Pinterest, etc. There are many complex options, and specific rules to follow to get results.
To register for this series of workshops, please click here.
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