The Psychology of Business & Sales Success: How to Grow a £Million Business

The Psychology of Business & Sales Success: How to Grow a £Million Business
The Psychology of Business Success: How to Grow (and Keep) a £Million Pound + Business

*A programme of four, 1 & ¼ hour workshops*

Are you a director, small business owner, sales manager or customer-facing employee in a business that’s looking to grow?

Do you want to understand the psychology behind a truly successful business? And are you looking for ways to sell more and sell more often to your ideal customers?

After all, sales are the critical part of any business success. A well thought-out, successful sales strategy should not only help you mitigate current challenges but deliver critical results, and help your business grow and flourish.

In this series of four webinars, Alan Adams of Horizons Consultants will take you through an introduction into the psychological drivers you need to be thinking about at every stage of your clients’ customer journey – from the moment they land on your website to the moment they become a client, plus how you then turn them into a raving fan!

The Psychological Drivers You Have to Know To Succeed In Business And Sales

  • The Psychology Behind Business Success and What It Takes to Grow a Business That Serves You
  • Sales and the Principles of How to Ethically Influence People
  • How to Present Your Products or Services for Maximum Impact

The Sales Warm Up – Everything Before The Sale That Makes Securing it Simple

  • Five Things You Must Do to Make the Sale Simple
  • How to Develop Powerful Positioning so You Stand Out From The Competition
  • Understanding What Matters Most to Your Ideal Client

The Sale – What Needs to Happen to Get The Sale –

  • How To Develop a Seamless Sales Experience
  • How Framing People’s Experiences Increases Your Chances of a Yes
  • Language You Need to Use and What to Avoid

The Sales Follow Up – What You Have To Do to Keep Your Customers and Get New Ones

  • Tribe Mentality and How To Use It
  • Leveraging Your Existing Clients to Skyrocket Your Business
  • How To Get Existing Clients Spending More Money, More Often

Who is it for?

Marches based directors, small business owners, sales managers and customer-facing employees in a business that’s looking to grow

About you facilitator

An award-winning business coach and bestselling author, Alan Adams has published a series of business books all firmly focused on helping businesses achieve the ultimate sustainable growth. A former weapons engineer and submariner with the Royal Navy, Alan went on to complete a BSc Degree in International Disaster Engineering and Management, where he focused on companies’ and governments’ strategies to deal with a crisis.

He is also a Master Neuro-Linguistic Programming (NLP) practitioner and fully qualified life coach, and he now uses these skills to provide strategic support and consultancy to businesses across the UK.

Alan is a Professional Member of the Professional Speaking Association, a Professional Member of Chartered Management Institute, and one of the few business coaches in the UK trained in psychology of persuasion and influence.

He has also been recognised by Enterprise Nation three times as one of the UK Top 50 Advisors (Sales) and was a finalist in the APCTC Coach of the Year Awards.


“Alan is fun! You don’t feel like you are being preached too but rather shown the right path, it’s clear that he really knows his stuff and techniques, so enjoy the process”

Catherine Buckley| Best Of Shrewsbury

“I thought the workshop was excellent, whenever I’ve seen these in the past they have been a sales fest!! With Alan’s I came out with ideas I can implement very easily A+”

Paul Landa | Zechro Designs

“It was great to get an outside perspective, some invaluable tips and presented with great passion”

Scott Clarke | Kensa Creative

The Boring Bit

This is a FREE, live, online seminar which you can access via the Zoom platform. After registering, you will receive a confirmation email containing a link to access the webinar. To join the webinar, click the link that you received in the confirmation email you are sent. Further information can be found here

Data Protection

Details that you provide us with on booking will only be used in connection with this event offered by Marches Growth Hub (the data controller) and its partners, which include the Department for Business, Energy, and Industrial Strategy (BEIS) and event partners. If the business has any question in relation to how the information the business provides, and in particular any personal data, will be processed and disclosed, please email the Marches Growth Hub – Shropshire on [email protected]

Terms and Conditions of Booking

This event is fully funded and free to eligible businesses to attend. We appreciate that sometimes there are good reasons why businesses are unable to attend workshops, however if you are no longer able to turn up, please cancel your ticket through Eventbrite.

We require 48 hours cancellation notice prior to the event (in order for us to offer your space to another business)

Please note that if you do not attend without letting us know, we reserve the right to decline your bookings for future sessions.

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