Maximising your Search Engine Optimisation (SEO) is crucial to improving your online brand awareness in global markets. Want the secrets to international SEO success? Don’t miss out on learning how to make your website more visible and increase your global sales.
Search Engines are the number one channel for customers to discover new brands, suppliers and partners worldwide. With over 8.5 billion searches per day on Google alone, reliance on search is still increasing across all sectors.
Globally, a third of customers discover new brands and suppliers using search engines, demonstrating the importance of making sure your brand is at the top of the list when customers are browsing on search engines. Search Engine Optimisation is more powerful than Social Media, TV, and print advertising, for yielding the visibility businesses need to grow their brand, so maximising the SEO potential of your website should be at the top of your to-do list.
Optimising your web pages and content for global audiences will help you to maximise your online presence and increase your customers.
In this session, we’ll be covering the importance of domain structures and the pillars of International SEO, meaning that you will be able to gain the SEO know-how you need to create a competitive advantage for your business and reach new markets worldwide.
Digital Trade Adviser, Department for Business and Trade
Nigel is a former systems architect and digital adviser for the Department for Business and Trade.
He has helped to support businesses across the UK and Europe improve their online presence for over 25 years by taking often complex technical problems and explaining them in a very down to earth way.
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