Digital skills for exporters in the spotlight

Published: August 1st, 2024

Could your online presence do with a bit of a boost? A free new eight-week course promises to equip you with the tips, tricks and tools to maximise digital technologies to find new global customers.

The online course starts on August 7 and there is no need to attend all eight sessions – just dip in and out as you wish. It is hosted by the UK Export Academy, an initiative of the Department for Business & Trade.

Sessions include:

• Week 1 – Build a digital marketing strategy to drive international sales
• Week 2 – Six steps to adapting your website for a global audience
• Week 3 – Content chameleon: How exporters can succeed with international content marketing
• Week 4 – Managing global social media channels on a budget
• Week 5 – LinkedIn: the ultimate lead generator
• Week 6 – effective Instagram for international audiences
• Week 7 – Driving international traffic with Search Engine Optimisation (SEO)
• Week 8 – eBay: international marketplace spotlight

To register and book for the sessions you wish to join, visit www.great.gov.uk/export-academy/digital-edge