Published: August 1st, 2024
Could your online presence do with a bit of a boost? A free new eight-week course promises to equip you with the tips, tricks and tools to maximise digital technologies to find new global customers.
The online course starts on August 7 and there is no need to attend all eight sessions – just dip in and out as you wish. It is hosted by the UK Export Academy, an initiative of the Department for Business & Trade.
Sessions include:
- Week 1 – Build a digital marketing strategy to drive international sales
- Week 2 – Six steps to adapting your website for a global audience
- Week 3 – Content chameleon: How exporters can succeed with international content marketing
- Week 4 – Managing global social media channels on a budget
- Week 5 – LinkedIn: the ultimate lead generator
- Week 6 – effective Instagram for international audiences
- Week 7 – Driving international traffic with Search Engine Optimisation (SEO)
- Week 8 – eBay: international marketplace spotlight
To register and book for the sessions you wish to join, visit www.great.gov.uk/export-academy/digital-edge
