Published: November 19th, 2021
Businesses across the Marches are being asked if they are interested in developing closer trade links with Cameroon.
The Department for International Trade’s Midlands team are testing the appetite among companies for a potential trade mission to the African country in January 2022 to tie in with events around the African Cup of Nations football tournament.
A DIT Midlands spokesman said they were using the sporting link with Birmingham’s hosting of the Commonwealth Games in 2022 to promote trade opportunities with this market and other Commonwealth African markets.
“Cameroon is the largest and most diversified market in Central Africa. Located in the Gulf of Guinea, it is a strategic link between markets in West and Central Africa. English and French are the official languages of the country and it is a unique hub for trade with Africa.
“Big sectors of opportunity in Cameroon include education, agri-food/ food and drink, health, renewable energy and sustainable infrastructure.”
The programme could potentially include:
- Attendance at the UK-Cameroon Business Forum:
- Two main segments: renewables & infrastructure (as above) + agribusiness, healthcare and food and drinks with B2B focused components.
- Key projects and opportunities in sectors will be featured with special focus on promoting exchange between the Midlands and Cameroon on cocoa value chain development (Cocoa and Coffee Board & Association of Cocoa producers).
- Breakfast event with Sports Ministers from Commonwealth countries participating in AFCON highlighting preparation for Birmingham games and showcasing business offers from the Midlands to consider when visiting Birmingham. Target countries include Cameroon, Gambia, Ghana, Malawi, Nigeria, Sierra Leone.
To express interest in this visit companies should register here.
