Become an Export Expert

Export Academy: Take Your Website to the World

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Your website is your window to the world and has the potential to reach over 4bn global internet users. If you sell your products and services overseas or are planning to, your website needs to be accessible and appealing to an international web audience.

To guide you through what you need to know and do, and in line with your international strategy and best practice, DIT has designed a bespoke programme for its Export Academy, to get your website ready to take to the world for increased global potential.

About the programme and what we’ll cover

Consisting of eight individual 1-hour sessions, each provides a deep dive into a specific website area to get your website fighting fit for international reach and appeal:

  • Session 1: Check your website’s health in 7 easy steps – 5 July 2022, 14:00 – 15:00

This session will show you how to use free tools to check and address your website’s current performance, before embarking on your international website journey.

  • Session 2: Planning your international website journey – 11 July 2022, 14:00 – 15:00

This session will take you through each website area you need to consider as part of your international website journey, helping you create your roadmap to international website success.

  • Session 3: Platform, Providers and Preparing your Website Brief – 19 July 2022, 14:00 – 15:00

It can often be the case that businesses may take the decision to move their website onto another platform, and which may involve sourcing and commissioning external web providers and preparing a website brief. We will share with you how best to do that in this session.

  • Session 4: Creating and Adapting content for an international audience – 26 July 2022, 14:00 – 15:00

In this session we will look at when to use English, how to present it in an understandable format for those who don’t speak English as their first language, and when to use translated and localised content for international reach and appeal.

  • Session 5: Search Engines – How they work, and what they look for on your website – 2 August 2022, 14:00 – 15:00

If you have ever wondered how you might make your website rise up the Search Engine Results Page (SERPS), this session will take a practical look at what search engines need to see, and what you need to do, in order to rank your pages.

  • Session 6: Increasing website traffic through paid and organic search – 9 August 2022, 14:00 – 15:00

This session will cover content based, paid, social and affiliate methods of gaining customers. Giving a good overview of a joined-up customer acquisition strategy using all the means paid and free to attract users.

  • Session 7: Conversion Rate Optimisation (CRO) in 7 easy steps – 16 September 2022, 14:00 – 15:00

In this session we will introduce how to increase conversion into your website pages by keeping website visitors on page, interact and ultimately increase conversions.

  • Session 8: How to track and monitor your website analytics to increase performance – 23 September 2022, 14:00 – 15:00

Having learnt how to gain more customers and to try and retain them on your website, this session will look at using analytics to further refine your efforts to positively increase website performance.

About the Export Academy

The Export Academy from the Department for International Trade will help you grow your business by showing you how to sell to new customers around the world. The course is free, and you’ll learn directly from experts in international trade who are on hand to provide support across a range of sectors and businesses, from selling children’s clothes to Spain, to providing PR services for clients in the US. For details on how to sign up for the Export Academy, please see here.

These interactive sessions will be delivered online, and you will receive joining instructions with a link to your session after your place is confirmed.

Attendance is free but limited and places are expected to go fast, so use the button below to register your interest in attending any or all sessions today.

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