A Shropshire-based technology business which helps organisations engage with their customers through social media is expanding and creating new jobs thanks to a six-figure funding package through the Midlands Engine Investment Fund.
Market Drayton-based e-commerce platform developer Maybe Solutions will open a new office in Birmingham creating ten jobs as a result of the deal.
The company says the funding, delivered by Maven Capital Partners through WM Debt Finance, will help it deliver exciting plans for growth.
Polly Barnfield, chief executive at Maybe Solutions, said: "We are delighted to have received this funding package from Maven and MEIF, which will help us unlock a new exciting phase of growth for the business. This is an extremely exciting time as we expand our team and operations into Birmingham."
Maybe’s e-commerce platform enables users to react to the conversations happening around them on social media platforms such as Facebook, Twitter, YouTube and TripAdvisor.
The platform uses artificial intelligence to help organisations benchmark their performance on social media channels by offering real-time insight and recommendations that can increase engagement.
By interacting with followers, influencers and other audiences in personalised conversations, the Maybe platform aims to increase its customers’ sales, conversion rates, and deliver insights from target audiences that improve product design, marketing and the overall customer experience.
Andy Povey, Investment Manager at Maven Capital Partners, said: "We are delighted to support Maybe with a funding package from MEIF Maven Debt Finance. The management team brings a fantastic mix of experience from retail, marketing and technology to fuel the development of this platform in a marketplace forecasting high growth in the coming years.
"We look forward to supporting them as they implement Maybe’s growth plan, creating jobs across the region and making a positive contribution to the local economy."
Ryan Cartwright, Senior Manager at the British Business Bank, said: "Maybe Solutions is a great example of the innovative businesses the Midlands Engine Investment Fund was set up to support. MEIF was designed to boost the region’s economy and help small businesses seize emerging growth opportunities not only in the UK, but also globally.
The MEIF is supported by the Marches Growth Hub and is an important part of the new £10million Growth Challenge to encourage business across the Marches Local Enterprise Partnership area to take up the funding opportunities available to them to grow and create new jobs.
The Midlands Engine Investment Fund project is supported financially by the European Union using funding from the European Regional Development Fund (ERDF) as part of the European Structural and Investment Funds Growth Programme 2014-2020 and the European Investment Bank.
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