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Help to adopt low carbon tech

The Hub News Team | 5.3.20

Businesses in the Marches are being offered expert support to adopt low carbon energy technologies and applications.

The ATETA (Accelerating Thermal Energy Adoption) programme, led by the Birmingham Energy Institute at the University of Birmingham, has supported more than 100 businesses in the Midlands to date and is now extended into Herefordshire, Shropshire and Telford & Wrekin.

Funded by the European Regional Development Fund (ERDF), ATETA offers businesses the opportunity to collaborate with an experienced team of Knowledge Exchange Fellows to improve their research and development and identify new market opportunities.

In particular, Knowledge Exchange Fellows work with SMEs to:

· Develop and commercialise energy products or services

· Provide a platform to test and demonstrate innovative ideas in the University's state-of-the-art laboratories

· Open doors to new energy markets and technologies · Solve business problems

· Provide access to energy market intelligence

· Unlock new opportunities ATETA's Business Engagement Manager

David Terry says: "Our aim is to help businesses in the region achieve clean, secure and affordable energy systems. That means helping SMEs solve the problems that are stopping them from succeeding in this area so they can grow their business at the same time as taking those vital steps towards a low carbon future."

Projects ATETA has engaged with include advising on novel trading arrangements for domestic electricity supplies, assisting manufacturers working to capture, store and reuse heat and power, and supporting projects for the electrification of transport and the introduction of new transport fuels. To find out if your business is eligible for ATETA support, contact


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