Master class to help businesses become more sustainable

Master class to help businesses become more sustainable

Published: March 16th, 2022

Businesses in the Marches are being invited to sign up for an Aston University master class in sustainability.

Run by the University’s Energy & Bioproducts Research Institute (EBRI) the classes will help business decision-makers and entrepreneurs explore the growing bioeconomy and the opportunities it offers.

Called Sustainability, Energy and Bioproducts: Opportunities for your Business the two 2-day events will show organisations practical ways they can reuse, recycle or reduce their waste and demonstrate to customers and investors they are committed to sustainability.

Topics covered in this two-day course include putting Sustainability into practice, carbon footprint assessment and insights into new technologies and bioproducts. 

Beate Pesian who attended a previous master class is co-founder of recruitment firm Worksmith Ltd, which is based in Walsall. She said: 

“A business in recruitment isn’t necessarily prone to net zero or sustainability themes because we’re not producing products that cause pollution, we’re a service industry. But we’re on a quest to find out what else we can do as a company to become more sustainable.

“It’s great to meet other business owners who are interested in sustainability and it’s great networking as well.”

As well as conducting research, EBRI works with industry to help accelerate the commercial development of emerging renewable energy, bioenergy, bioproducts and supporting technologies. 

Tim Miller director of engagement for EBRI said: 

“Our master classes, which we are running through our ERDF programme, not only provide a wide range of relevant and useful advice and help they also provide networking opportunities with other businesses. 

“We’re delighted that a high majority of attendees – 85% – have rated these as ‘excellent’ or ‘very good’ following our last master class events in November 2021.”

There is no cost to attend for eligible SMEs within the Greater Birmingham and Solihull, Black Country, Coventry and Warwickshire, the Marches, and Stoke-on-Trent and Staffordshire Local Enterprise Partnership (LEP) areas.

The first classes are held on the 22-23 March in Lichfield followed by 5-6 April in Telford.

More details on the course can be found here. 

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