Published: September 18th, 2020
A half-day masterclass to help businesses develop an international digital marketing strategy for a global audience is to be held next month.
The Enhanced Export Growth Project has teamed up with the Marches Growth Hub to host the event, which will cover the fundamental stages of building and developing your digital marketing strategy for international trade.
A spokesman for the Enhanced Export Growth Project said: "There are a wide range of considerations that need to be addressed in order to ensure your marketing strategy is tailored to a global target market.
"During this masterclass we will give you the knowledge to start building a solid foundation to your international marketing plan."
Areas that will be covered include:
‘· Website internationalisation
‘· SEO & Content Marketing
‘· International Digital Marketing
‘· Social Media
‘· Data and Analytical Tools
The event – on October 22 from 9.30am to 12.30pm – will help businesses understand how to develop an effective international marketing strategy, the different elements of international marketing and e-marketplaces and includes post-workshop 1:1 support.
Due to the tailored and interactive format of this session, places are limited to a maximum of eight delegates, one representative per company only.
Successful organisations will be required to complete a pre-masterclass questionnaire. It is essential this information is submitted as it will form the basis of the content which will be delivered during the session.