Published: February 3rd, 2025
One of the UK’s leading bicycle design and manufacturing businesses is celebrating two decades of success in Telford, thanks to the targeted business support it has received.
Bicycles & Tandems by Design has been based in the Ironbridge Gorge, a UNESCO World Heritage Site, for 20 years, and credits a grant from the UK Shared Prosperity Fund (UKSPF) for helping it to success.
The grant, awarded by Telford & Wrekin Council’s Invest Telford team, helped Bicycles & Tandems by Design to refurbish its studio and workshop in the historic John Rose Building in Coalport, the earliest surviving structure of the famous Coalport China Works.
The business caters for a wide range of cyclists, from leisure and commuter riders to elite athletes and Paralympians, and has customers across the UK and beyond who are impressed by the craftsmanship and bespoke designs it offers.
Founder and owner Peter Bird said: “Celebrating 20 years in the Ironbridge Gorge is a moment of pride for us. Our location is perfect for a business that values sustainability and innovation, and we are thrilled to have grown alongside this wonderful community. The support from Invest Telford through the UKSPF fund has been instrumental in helping us take this next step in our journey. Next year, we have many exciting initiatives rolling out that will benefit both our customers and our community.”
Peter began his career as a young graduate at Sir John Cass in London. After earning the Freedom of the Mystery of Goldsmiths of the City of London, he started out in Hatton Garden’s prestigious Jewellery Quarter. At 23, Peter transitioned to bicycles, combining bespoke design with expert craftsmanship. Over the years, he has worked with major international brands including Madison, Co-Motion, Dawes, Brooks, Duratec, and Campagnolo, building a legacy of precision design and exceptional customer service.
Contact us more information about funding available through Invest Telford by completing the form at https://www.marchesgrowthhub.co.uk/contact/.