Published: October 7th, 2019
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A
free programme of workshops to give businesses everything they need
to know about digital marketing is being launched in Shropshire –
led by one of Google’s top digital trainers.
The
ten-module Shropshire Digital Skills Academy will provide a
comprehensive guide to making the most of all forms of digital
marketing and is being led by Lucas Karemo from Google’s Digital
Garage.
Emma
Chapman, manager of the Marches Growth Hub Shropshire which is behind
the scheme, said the programme would give a unique and powerful
insight through a series of interactive workshops.
“Our
academy will build an in-depth
knowledge of the very best and most-up-to-date practice in digital
marketing, so that by the time our delegates complete the course next
year they will have real expertise in the subject.
“The
series gets under way next month and we really hope that as many
people as possible sign up for all ten sessions over the next four
months so that they get the maximum benefit. We are planning a
celebration at the final workshop for all those who have completed
the full course.
“We
are delighted to be working alongside Lucas, who has built an
impressive reputation as one of Google’s most respected trainers in
this field. He will be able to pass on the very latest knowledge in
an area which will have a huge impact on all businesses over the next
few years.”
The
academy’s first session gets under way at 9am on November 13 at
University Centre Shrewsbury with a workshop dedicated to digital
marketing planning.
Emma
said it would introduce the
core principles, the channels and purpose of digital marketing and
enable delegates to develop clear and actionable business objectives
for a digital marketing plan.
Delegates
would learn how to refine and analyse target consumer markets and
competitors, develop relevant and engaging marketing content, align
digital channels to achieve business objectives and protect your
online business and comply with regulations
“The
aim is to stimulate, inform, inspire and empower; delegates will
finish the sessions enthused with essential current digital planning
techniques and their heads buzzing with new terminology, ideas and
strategies,” added Emma.
Those
taking part would also receive free templates to help with digital
and social media marketing, a free Search Engine Optimisation and
website evaluation and one-to-one digital skills review.
Future
modules would take place through to February, building a
comprehensive skillset for all those who attend the full academy.
