Published: May 29th, 2019
Tourism businesses across the Marches are being urged to take advantage of a free service to help them grow.
Visit England has relaunched its business advice hub which contains a wealth of free help and advice for those involved in the tourism sector.
The hub lets businesses:
Learn how to get international-ready and reach overseas markets effectively
Get top tips on digital marketing
Understand their legal obligations as an accommodation business
Find local support specific to their area
Explore case studies of real-life businesses
There is also specific advice on starting your own business – including how to assess the key target markets and where to get help from mentors – finding funding, understanding health and safety regulations and making your business sustainable.
A free digital marketing toolkit shows you how to navigate the social media and online world to help market your business effectively and there is also special advice on what Brexit might mean for the tourism industry.
If you need to attract overseas visitors, the hub has a toolkit for understanding how international visitors think, tips on building relationships, cultural considerations and how to work with some of the big players in the industry.
There is also expert advice on employing and managing staff, getting access to training and entering awards and winning official star ratings.
Visit England is the national tourism agency – a non-departmental public body funded by the Department for Digital,Culture, Media & Sport (DCMS). It works to raise Britain’s profile worldwide, increasing the volume and value of tourism exports and developing England and Britain’s visitor economy.
Tourism is currently worth £127 billion to Britain’s economy with inbound tourism’s economic contribution currently valued at £26.2 billion.