Understand the Impact of Culture and Communication when Exporting

Understand the Impact of Culture and Communication when Exporting
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Cultural context is everything, whether you work in a home office or travel abroad. To succeed in our globalised and virtual world requires help to navigate through cultural differences and understand cultures foreign to your own.

Hosted by Gerti Willis, Culture and Communications Adviser for the Department for International Trade in the West Midlands, here are just some of the questions the webinar will address:

Have you considered how cultures differ?

Are you aware how cultural sensitivity can affect your success rate?

Have you traded internationally before or are you new to export?

Have you ever been frustrated when dealing with other cultures?

Does your present online content speak to your chosen target audience?

Is you web content ready for translation?

Sign up to take the first steps in getting to grips with culture and communications. please click here.

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