Social Media Mastery: Visual Content Creation

Elevate your Shropshire business with compelling visual content! Join our practical half-day workshop and gain the skills to capture and edit professional-looking photos and videos using your own devices.

What You’ll Learn:

• Mastering Your Mobile Camera: Discover tips and tricks to unlock the full potential of your smartphone camera. Learn how to optimise settings, achieve sharp focus, and capture high-quality photos and videos that stand out.
• Essential Equipment Insights: Explore a range of affordable equipment options to enhance your content creation, from versatile tripods for steady shots to simple lighting solutions and microphones for clear audio. We’ll discuss when and why these investments can make a difference.
• Best Practices for Captivating Content: Dive into the fundamentals of good composition, framing, and lighting techniques for both photography and videography. Learn practical strategies for planning and executing your content shoots effectively.
• The Art of Visual Storytelling: Discover how to craft compelling narratives through your visuals. Learn how to connect with your audience on an emotional level and communicate your brand’s message effectively through imagery and video.
• Editing Essentials with Canva and CapCut: Get hands-on guidance on using user-friendly editing software like Canva and CapCut. Learn how to enhance your photos and videos, add text and graphics, trim and combine clips, and optimise your content for various online platforms.

This is a practical workshop! Bring your mobile phone, laptop, and chargers to actively participate and try out the techniques as we go.

This workshop is perfect for Shropshire-based small business owners, entrepreneurs, marketing managers, and anyone looking to improve their ability to create engaging visual content for their brand without breaking the bank. No prior experience is necessary – just a willingness to learn and a smartphone!