How to avoid cultural pitfalls when doing business internationally.

How to avoid cultural pitfalls when doing business internationally.
If you don’t get yourself culturally prepared, then you will lose trust right from the beginning.

The Marches Growth Hub Telford has joined forces with a panel of expert consultants called “The Growth Hub Gurus” to deliver a program of virtual workshops to help Marches based businesses thrive in 2021.

This online workshop is for businesses within Telford and Wrekin, Shropshire and Hereford.

Delivered by our Growth Hub Guru Marina Ibrahim this workshop is specifically designed to help you avoid cultural pitfalls when dealing with international clients.

With an increasing number of companies doing business internationally there are numerous opportunities to collaborate, perform and build new relationships. However if you don’t get yourself culturally prepared, then you lose trust right from the beginning.

With each new opportunity comes hidden pitfalls around culture, ways of working and communication, not to mention language barriers. Only when businesses learn to appreciate and understand subtle cultural differences are they able to work, communicate and collaborate more effectively with colleagues, clients, and partners in multicultural settings.

Who should attend?

  • Business owners and client facing personnel dealing with, or trying to acquire clients in different countries.
  • Those who are working in culturally diverse teams

Outline of subjects you will cover:

  • Decision-making in International business
  • Hierarchy in International business
  • Work styles in International business
  • Time-Management in International business

Learning outcomes

  • Cultural awareness for the successful international business
  • Understand the different communication styles in cultural, social and virtual settings
  • Develop clear communication strategies to prevent cultural misunderstandings

About Marina Ibrahim

Whether you are breaking into new markets, taking on a new international assignment or managing international projects – you need a ‘global mindset’, land cultural agility to build trust and make a real difference.

I am an experienced Cultural Agility Expert, Executive Coach and Change Facilitator with excellent interpersonal, tutoring and people development skills. My cultural intelligence development programmes and psychometric tools help businesses, executives, managers, key staff and team leaders build their ‘global mindset’ and increase their behavioural effectiveness including sales and leadership.

From a Cosmopolitan background, I am German-Egyptian by birth, I have lived and worked internationally for more than 20 years. I now have an in-depth knowledge, empathy and experience of the challenges and rewards involved with working internationally and living abroad. I am fluent in both English and German with further language skills in French and Arabic.

Feedback from previous webinar attendees:

“Attended ‘Cultural Pitfalls in International Project Management’ organised by PMI UK. Having worked in Asia, EMEA and US I found the subject resonated with me. Anyone planning to work and do business internationally will of course bring their own cultural perspectives and preconceived ideas about their international counterparts and knowing little about the other culture may either believe they are succeeding or getting nowhere. Marina can help give insight on why and how to adapt. I highly recommend Marina.”

“I recently attended a Project Management webinar where Marina was giving us insight into the world of Culture. I was left absolutely fascinated by Marina’s presentation and was totally engrossed throughout it. She is very knowledgeable in this area and totally engaging as a speaker so that you want to listen to every word and not miss anything. I was so drawn into the subject that I was left wanting more information after the event. Having worked in the UK and internationally I understand cross cultural differences and how this can affect communication, but never realised that there was so much more to learn on this subject. Marina is an excellent communicator, and I would highly recommend her services.”

This is a virtual event – you will receive your joining instructions via email by 3pm the day BEFORE the event is due to run (from [email protected] – please check your junk mail) Please contact me by email if you have not received anything by the stated time.

Terms and Conditions of Booking

This event is fully funded and free to eligible businesses to attend.

We appreciate that sometimes there are good reasons why businesses are unable to attend workshops, however if you are no longer able to turn up, please cancel your ticket through Eventbrite.

We require 48 hours cancellation notice prior to the event (in order for us to offer your space to another business)

Please note that if you do not attend without letting us know, we reserve the right to decline your bookings for future sessions.


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