Find out the importance of your branding, how to role out your brand digitally, copywriting skills, the latest changes to social media and social e-commerce AND influencer marketing in this latest series with Buy-From.
About this Event
* A programme of eight webinars with Buy-From Creative Agency, every Tuesday from 4th May to 22nd June 2021.
Buy-From is a creative agency based in Shropshire will expertise in social media, digital marketing and websites.
These webinars are perfect if you are an SME looking to establish your businesses branding, learn about the latest changes to Instagram, the new e-commerce trend and discover more about website platform options.
Who’s it for?
Shropshire business owners and managers, Entrepreneurs, SMEs both Business2Business, Business2Consumer, not for profits and charities.
THE SERIES:
Tuesday 4th May @ 9.30am – The importance of a clear brand
In this we will cover:
The importance of a clear brand
How and what your branding communicates to your customers
Why branding is so much more than just a logo
How to identify a brief for the branding (or refreshing) of your business
Tuesday 11th May @ 9.30am – Launching a brand digitally
In this we will cover:
How to bring your brand to life on your digital output
Creating content that relates to your ideal client
Why staying ‘on brand’ benefits your business
Top tips for brand roll out
Tuesday 18th May @ 9.30am – Be better with words – building a brand voice and personality
In this we will cover:
Defining your brand voice
Defining your brand personality
Applying your brand voice and personality to written content
Caption writing tips
Tuesday 25th May @ 9.30am – How to plan and create a month’s worth on content
In this we will cover:
Why it’s important to plan your content
How to plan your content – resources to use, systems to use and more
Keeping to a clear strategy
Batch Cooking Content
Tuesday 1st June @ 9.30am – Understanding content pillars and marketing funnels
In this we will cover:
Defining content pillars
Defining marketing funnels
Applying content pillars and marketing funnels to your digital output
Keeping track of their success
Tuesday 8th June @ 9.30am – Social E-commerce – set up an Instagram shop
In this we will cover:
An overview of how an Instagram shop can benefit your business
How to set up your Instagram shop
Optimising your Instagram business profile
Features of a business profile – where to find your analytics
Tuesday 15th June @ 9.30am – Instagram’s latest trends and features explained
In this we will cover:
The latest features explained
The latest trends revealed
‘How to guide’ to applying them to your own Instagram output
Tuesday 22nd June @ 9.30am – Understanding the rise of influencers
In this we will cover:
Who are influencers- explained
The increase of influencer marketing
Understanding how to work with influencers
The rules and regulations you need to know
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