| The Export Academy programme gives small and medium businesses the knowledge and expertise to export. Learning directly from experts at the Department for International Trade and a range of external specialists. This course is designed to help businesses grow their international sales in new markets overseas. What is included in the programme? Hosted by industry expert, John Harrison from JH Marketing Strategy, these half day workshops will encourage delegates to consider how they can develop their own individual export action plans into real life scenarios. Both workshops are designed to be interactive and engaging, in order for businesses to reach their full potential in the exporting market. PART 1 – 27th September 09:30-12:30, will cover: The benefits of exporting and the potential barriers. How to select the right target markets and conduct market research. An introduction to the basic procedures associated with exporting products and services. The different routes to market available and how to select the most appropriate options PART 2 – 29th September 09:30-12:30, will cover: How to set the right price for your product or service. Understanding International Commercial terms, Customs procedures, tariffs and export controls, Managing money and getting paid, How to develop a strategic export action plan and successfully win business |
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