Digital Edge: Managing Global Social Media Channels on a Budget

Join the UK Export Academy Digital Edge series and go from social media novice to social media ninja! Learn how to grow your reach amongst global customers on your social media channels.

What you’ll learn

• how to create compelling content that not only engages, but converts too
• the role that emotions play in social media marketing
• how to create content for international audiences without having to start new social media accounts

Description

Maximise your online presence overseas without breaking the bank!

This hands-on session will provide practical tips and strategies to efficiently manage and grow your social media channels, leveraging the key to success online.

Designed for both B2B and D2C businesses, this workshop will help you to engage your audience, create compelling content and measure your success, all whilst thinking of your overseas audience and their journey to purchasing.

Speakers

Charlie Garnham

Digital Trade Adviser, Department for Business and Trade

Charlie loves talking about website UX, international SEO, social media presence and website localisation with her clients to ensure that they get the most out of their digital assets; whether they are selling direct to consumers or trading with distributors, agents or partners overseas. From handbags to security gates, biogas converters to recruitment services, Charlie supports all types of businesses with their export journey. In her spare time, she enjoys long walks in her local area and enjoying good food in the South West.