Cultural Awareness: A Vital Competitiveness Skill

Cultural Awareness: A Vital Competitiveness Skill
Save this page for reference and share it with your colleagues


“We don’t see things as they are, we see them as we are’

In today’s globalised world cultural awareness is an essential skill. It helps improve persuasion, negotiation, flexibility, problem-solving and leadership skills to give you a competitive advantage!

Many businesses are reaping benefits of growth by operating internationally, taking opportunities to build new global relationships. But with each new opportunity comes hidden pitfalls around culture and language.

This course allows you and your organisation to:

  • Build cultural awareness to understand clients, suppliers and colleagues from a variety of countries

  • Understand how to overcome stereotyping, blind spots and preconceptions you are unaware of

  • Learn about a tool to communicate clearly, effectively and successfully across different cultures

This introductory workshop is for companies of any size that operate internationally, have international staff or lead multicultural teams. It will benefit leaders, marketeers, sales

and customer service professionals that want to enhance their global competencies and effectiveness.

A note about the deliverer:

Marina Ibrahim is an Intercultural Competency and Global Mindset Expert. She combines her cosmopolitan and multi-lingual background with her international marketing communication career. Worldwide Marina has taught global intercultural skills to directors and teams of both SME’s and international blue-chip organisations including Bentley, BMW, Caterpillar, DEA, Kellogg’s, Mini, Nike, and PepsiCo, etc. She uses cultural competency tools and personal experiences to help participants learn to work effectively across cultures.

Terms and conditions of booking

This event is fully funded and free for participants to attend.

We appreciate that sometimes there are good reasons why people are unable to attend workshops, however if you are no longer able to, please cancel your ticket through Eventbrite

We require 48 hours cancellation notice prior to the event (in order for us to offer your space to another business)

Please note that if you do not attend without letting us know, we reserve the right to decline your bookings for future sessions.

Photographs and/or video may be taken at the event. By taking part in the event you grant the event organisers full rights to use the images resulting from the photography/video filming, and any reproductions or adaptations of the images for publicity or other purposes. This might include (but is not limited to), the right to use them in printed and online publicity, social media, press releases and funding applications. If you do not wish to be photographed please inform an event organiser.


Contact us about Cultural Awareness: A Vital Competitiveness Skill

  • You won't receive lots of emails, and you can unsubscribe at any time.
  • By submitting my details, I consent for Marches Growth Hub to process my data for the purposes described in the Privacy Policy.



01432 383343


01743 250526

Telford & Wrekin

01952 567589

or email us direct

[email protected]