Become The Media’s Go To Expert!

Become The Media’s Go To Expert!
Find out about opportunities the media could unlock for your business

Book your free place on this informative series of 10 , weekly webinars, starting @ 9.30am on Wednesday 12 January.

The media needs content, and positioning yourself as an engaging and eloquent expert in your field can help to grow both your business and personal profile. Ed Nell and Ben Anderson from The Media Insiders can help you to understand why doing this is not only cost effective, but also an easy way to gain customers.

This series of events will cover a range of communication and broadcast skills including:

  • Learning how to use the media to leverage
  • Pitching yourself and your content to get you through the door
  • Making the most of your opportunity
  • Getting your message across effectively
  • Building confidence to deliver an outstanding interview
  • Understanding your audience
  • How to prepare and feel confident for media interviews
  • Dealing with an unfriendly interviewer or unplanned questions

By the end of this programme, you will have the confidence and ability to make fluent interviews/presentations and deal with unannounced media enquiries.

Who is it for?

Shropshire business owners and managers, Entrepreneurs, SMEs both Business2Business, Business2Customer, not for profits and charities.

Introduction to Media Training, Media Interviews and Podcasting – 12th Jan

The media needs content, and positioning yourself as an engaging and eloquent expert in your field can help to grow both your business and personal profile. We help you understand why doing this is not only cost effective but also an easy way to gain customers.

Podcasts – 19th Jan

A podcast is the medium to spread your story to existing and future customers but how and where do you start? Whether you start your own or want to be a guest on someone else’s existing podcast, we will help you understand the power of podcasts.

Understanding the media and how to leverage it to build you and your business – 26th Jan

TV, radio, print journalism. Commercial radio – Breakfast shows, music shows, being in a news bulletin. BBC national and local platforms. Different formats with differing requirements and aims – understanding this will make it easier for you to maximise the opportunity and make it more likely you’ll be asked back.

Pitching yourself and your content to get through the door – 2nd Feb

Identifying and refining your offering and drilling down to find your USP. Creating stories and hooking into current events to remain relevant.

Making the most of your opportunity – 9th Feb

We help you maximise your opportunity by teaching you the questions you must ask when the interview is being set up.

Who is your audience – 16th Feb

Understanding who you are broadcasting to will help define the type of content you use, how it is presented and the language used.

Getting your message across – 23rd Feb

You’ll learn how best to answer each question in an interview to gain maximum exposure for your brand.

Compliance and legal understanding 2nd March

Covering offensive and discriminatory language, defamation, contempt and privacy with lots of audio and text examples and stories of things that have gone wrong in the past so you don’t make the same mistakes.

How to prepare and feel confident during the interview – 9th March

Find out how to prepare, manage nerves and get in the zone before interviewing confidently. We help you understand who you are talking to, what they want from you and how to provide it while achieving your aims.

Creating an action plan – 16th March

Rounding up everything learnt during the webinar series. Helping you create an actionable plan to becoming an engaging and eloquent expert in your field can help to grow both your business and personal profile.

About The Presenters

Ed Nell has nearly 20 years experience on BBC and commercial radio stations, working on flagship shows in major markets at Key 103, Hallam FM, Free Radio, BBC Nottingham, BBC Coventry & Warwickshire, Beacon Radio, Wyvern FM & BRMB. As an event host Ed has worked for West Bromwich Albion and Birmingham City football clubs, Warwickshire County Cricket Club, Cancer Research UK and Sport for Life International. An experienced interviewer, public speaker, event host and certified corporate trainer, Ed is passionate about sharing his knowledge to make you a more effective, confident and capable communicator.

Ben Anderson has managed and coached some of the UK’s best radio talent over the last ten years, starting his career as a producer and presenter on the Capital FM Birmingham Breakfast Show before moving on to produce Free Radio Breakfast for the Black Country & Shropshire. As Managing Editor for Capital FM in Liverpool and North Wales he worked on projects for some of the UK’s biggest brands, producing campaigns for Liverpool Football Club, The Clothes Show, The Jockey Club, Creamfields and many more.

The Boring Bit

This is a FREE, live, online seminar which you can access via the Zoom platform. After registering, you will receive a confirmation email containing a link to access the webinar. To join the webinar, click the link that you received in the confirmation email you are sent. Further information can be found here

Data Protection

Details that you provide us with on booking will only be used in connection with this event offered by Marches Growth Hub (the data controller) and its partners, which include the Department for Business, Energy, and Industrial Strategy (BEIS) and event partners. If the business has any question in relation to how the information the business provides, and in particular any personal data, will be processed and disclosed, please email the Marches Growth Hub – Shropshire on [email protected]

Terms and Conditions of Booking

This event is fully funded and free to eligible businesses to attend. We appreciate that sometimes there are good reasons why businesses are unable to attend workshops, however if you are no longer able to turn up, please cancel your ticket through Eventbrite.

We require 48 hours cancellation notice prior to the event (in order for us to offer your space to another business)

Please note that if you do not attend without letting us know, we reserve the right to decline your bookings for future sessions.

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