Flower & White

Flower & White
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Business on the rise for bakers

“Working with Green Shoots has been transformational for us. Affording your own business premises is very challenging for SMEs, so enabling this to happen really solidifies our exciting growth plans,”

Brian Crowther, Flower & White

  • Received £75,000 from the Green Shoots Plus grant scheme to purchase business premises
  • Secured 25 jobs and helped to create eight more

About Flower & White:

Flower & White are the award winning innovators behind a range of gourmet sweet treats – Merangz, Muffinz & Tweeners. Now a nationally recognised brand, the company started off from humble roots.

Originally known as The Little Round Cake Company Ltd, Flower & White began life on a stand at a local market selling Tweeners – perfectly in-between sharing cakes. A loyal fan base with an appetite for more, led to Merangz – naturally flavoured Swiss baked meringues, followed by Muffinz – deliciously filled gluten free muffins. They haven’t looked back since re-branding as Flower & White in 2015, creating inspiring desserts for both retail and foodservice.

The story:

“Throughout the process, our relationship with Green Shoots Plus has been exceptionally positive. There has been proactive engagement and support through the application, decision making, 1-2-1 contact with our account manager Zoe Slattery, to payments.

“We move into our new premises in January 2017 after three months of structural enhancements to suit the business processes. We aim to implement BRC compliant environment and processes, increase turnover for 2017 by 50 per cent and continue to build a skilled, highly motivated team to help realise the company’s’ growth and export goals.

“From the home based startup in 2009, we have really come a long way.”

How the Marches Growth Hub can help: The Marches Growth Hub is a single point of access to information on the support available to businesses in the region, including access to funding.

The business-friendly website – www.marchesgrowthhub.co.uk– offers up to date information on grants available in the UK and beyond and how to apply for them. Advisors are also on hand via the helpline on 0345 6000 727 or at one of the Marches Growth Hubs in Shrewsbury, Telford, and Hereford to offer guidance and support for funding applications.

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01432 383343


01743 250526

Telford & Wrekin

01952 567589

or email us direct

[email protected]