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WEBINAR: Market Research and Selection

11th May, 2021   9:30am to 1:00pm

Market research is the first and one of the most vital steps for any organisation whether they are entering a new overseas market or developing existing markets. You will consider different approaches and research techniques and start to develop a research plan for your own business. Areas that will be covered include:

  • An objective, easy-to-use model for choosing or prioritising the best target export markets
  • Understanding what information, you need to help you make vital business decisions 
  • Practical approaches to conducting or commissioning research
  • Sources of desk research and how to use the internet effectively – we will help you to find freely available market research which can help you assess potential markets and opportunities and develop your strategy
  • The benefits of taking your research further, including talking to people in the market to gain a real understanding of how the market works 
  • Understanding how to interpret research findings to maximise your export potential
For more information and to register, please click here.