WEBINAR: Market Research and Selection

Market research is the first and one of the most vital steps for any organisation whether they are entering a new overseas market or developing existing markets. You will consider different approaches and research techniques and start to develop a research plan for your own business. Areas that will be covered include:

• An objective, easy-to-use model for choosing or prioritising the best target export markets
• Understanding what information, you need to help you make vital business decisions 
• Practical approaches to conducting or commissioning research
• Sources of desk research and how to use the internet effectively we will help you to find freely available market research which can help you assess potential markets and opportunities and develop your strategy
• The benefits of taking your research further, including talking to people in the market to gain a real understanding of how the market works 
• Understanding how to interpret research findings to maximise your export potential