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Business Networking & Events

Search Engine Optimisation and Google Analytics - Shrewsbury

23rd January, 2020   9:30am to 12:30pm

University Centre Shrewsbury, Shrewsbury

Open to SMEs Only

We are pleased to be working in partnership with The Marches Growth Hub Shropshire to bring you this workshop. 

Subsidised price - Normally £60, this course has been subsidised and is now just £15 + VAT.

There are a maximum of 12 delegates on this course to all time for questions and one to one support.

This course combines two subjects - SEO and Google Analytics

This half day course and interactive workshop is aimed at people want to better understand their Google Analytics and learn how to improve the position of their website in the search engines.

Google Analytics

Many people who have access to their Google Analytics account merely scratch the surface in terms of the reports available, let alone use the information to influence their marketing activities.

We will show delegates how to interpret many of the reports on Google Analytics and drill down into the key areas that can help you gauge the success of your Internet Marketing Activities and use the information to refine your approach.

An important focus of the course will be using Google Analytics to analyse exactly what people are doing on your Website and compare various metrics to get very useful information that will inform you as to what you need to do to get more from your Website visitors and where to focus your marketing activities.

Search Engine Optimisation

We will take delegates through the entire process that InSynch uses when optimising client Websites to get them ranking higher in the search engines. You will also get advice and support on specifically what to change on your Website in order to get it ranking better in the search engine results.

Despite the current trend in focusing on Social Media Marketing, time and time again we find that we can make a huge difference to the traffic that a Website receives by carrying out some simple search engine optimisation.

Using live examples and exploring the Websites of delegates on the day, we will explain how to find out what your customers are searching for, find out which phrases you are most likely to get high on the search engines for and the most importantly how to change your Website to make it rank higher in the results.

You will need to bring a laptop to the course or share one.

Precourse instructions will be sent.

In partnership with