Published: June 1st, 2020
Businesses across the Marches are being urged to take advantage of two special webinars giving expert advice on international marketing.
The sessions are being staged by the Department for International Trade to help businesses make the most of international trade opportunities as business resumes post-lockdown.
The online events – on June 16 and June 24 – will examine how you can evaluate, adapt or create relevant marketing strategies to meet changed market environments around the world, including the UK.
They will also give practical advice on how to plan and deliver the most appropriate marketing communications to maximise sales opportunities.
A spokesman for the DIT said: "These webinars are aimed at any individuals with a role in creating or delivering export marketing activities, and will be suitable for both product and service exporters. There will be relevant case study examples, and participants will have the opportunity to submit questions during the event."
The hour-long session on June 16 starts at 10am and will focus on strategy, looking at understanding marketing processes, creating optimal positioning and identifying primary and secondary audiences – recognising that these could well have changed post-lockdown.
To register visit https://register.gotowebinar.com/register/5592286970070161936
The second session on June 24 also starts at 10am and will look at marketing communications, reaching your audiences with the right message and taking on board individual situations in countries across the globe.
Registration for this session is at https://register.gotowebinar.com/register/2232656623633211664
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