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Pride in the High Street


Pride in the High Street is a £1m scheme to support projects based in the high street and/or local centres of Dawley, Donnington, Hadley, Ironbridge, Madeley, Newport, Oakengates, St Georges and Wellington.

As a business based in one of these centres, you could be eligible to receive fully funded business support.

All the programmes are designed to be accessible in small bite sized workshops with coaching onsite in your premises.

These include market research - mystery shoppers, competitions, benchmarking against the average for your high street, for Telford and for your type of business…

And also essential skills to increase footfall, dwell time and help customers to commit a higher proportion of their expenditure to local high street shops…

A brief outline of programmes on offer:

  • High Street Excellence with specific modules offered in Hospitality, Retail and Service.
  • Being Big in your Community - Be an asset to your community - be 'more than a store'
  • Locally Social- making the most of social media to engage customers and grow sales.
  • Business Start Up - for new businesses.
  • Retail Sustainability - Boosting your business.
  • It's Just Window Dressing - Great visual presentation, both outside and in, is one of the cornerstones of effective retailing.
  • Market Testing - Market Research support tailored to your business.
  • Harness TripAdvisor and airbnb - Managing the power of the online review.
  • Successful Selling - Understanding and helping customers with buying decisions without a hard sell
There are a number of programmes available to help you grow your business. For more information, click here and you can also find out more about the scheme via the Telford & Wrekin Council Pride in the High Street webpage


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